Marketing your business

163148_the_marketing_eraAfter launching your business you still have to market it in order for the public to know your services and that your business exist. There are many ways to market your business traditional and non-traditional marketing schemes have been practiced for many years and it will be a combination of the four P’s (Product, Price, Placement and Promotion) of marketing that will ensure your success. Advertising falls under promotion.

Here are the traditional forms of advertising.
Television advertising – This form will reach more number of people however it has a lot of loss in terms of targeting the right market. This form also is the most expensive of all.

Radio Advertising – This will reach a broader number of people but the same as a television ad it is more costly and has a lot of loss in target market reach.

Print Advertising – This one can be targeted to your niche market but you have to pick the right magazine for this one. A lot of company uses this because the ad is permanent on the issue unlike in radio and tv wherein the slot given will be only for a few seconds.

Brochures or Flyers – This option is inexpensive and you will have more chance to explain your product or service.

Published in: on December 3, 2008 at 4:32 am  Leave a Comment  
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