Analyze your Competitions

1092493_trackIn every business there will always be strengths and weakness and it is important that you know yours. Knowing your strength gives you leverage over your competitors so you know which part of your business you would want to push on your marketing strategies.

It is also imperative that you understand your competitors weakness. This way you can develop a product or service that can fight the rival company using their weakness. But how will you analyze the competitor?

Here is a checklist of some points that you can investigate when analyzing.

  • Product/Service Features
  • Price
  • Indirect Costs
  • Quality
  • Durability
  • Perceived value
  • Customer relationships
  • location
  • delivery time
  • convenience
  • credit policies
  • customer service
  • social image

Photo courtesy of http://www.sxc.hu/

Advertisements
Published in: on November 26, 2008 at 6:07 am  Leave a Comment  
Tags: , , , , , , , , , ,

The URI to TrackBack this entry is: https://projectsbusinessmanagement.wordpress.com/2008/11/26/analyze-your-competitions/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: